Being Less Bad is NOT Being Good

Back in 2002, a decade ago, architect William McDonough co-authored a book with chemist Michael Braungart called “Cradle to Cradle.” This extraordinarily influential book recognizes that the concept of “waste” doesn’t actually exist. In all other species, one’s waste is another’s nutrition. They are called energy and material flows. I touched on this in my previous post, called Autopoiesis. McDonough points out that our current linear paradigm is one of cradle to death, where we harvest raw materials, ship them, store them, manufacture them into a new form, store them again, sell them, use them, and dispose of them into a landfill in a form that no other species can use. What he suggests is that our linear “Cradle to Death” mentality must change to a circular, interconnected “Cradle to Cradle” mentality, where the waste of any industrial/economic process becomes food for some other process. We must change our linear way of thinking in order to meaningfully participate in the web of life. Otherwise the planet has no use for us.

Chapter 2: “Why Being “Less Bad” is No Good, has particular meaning to me. In the book, and again in this video, McDonough describes an example where someone may be driving a car 100 miles per hour to the south, when their desired destination is to the north. No matter how much they slow down, they simply will not get to a northern direction, by driving south, unless they change directions. Similarly, if they are headed toward a cliff, slowing down might extend their lives, but they will still go over the cliff unless they change directions. A very large percentago of the green movement focuses on eco-efficiency, which is simply slowing down, and not changing direction. I am so tired of seeing figure heads and company advertisements for improvements in sustainable design, when, in most cases, they are continuing to make products and policies that are taking us further in the wrong direction, even if it is at a slower pace. Efficiency, for a hateful purpose, is still wrong.

For example, on April 1, 2010, the Obama administration officially kept their promise to raise the required fuel economy of all vehicles by 4 percent per year, which has officially resulted in new vehicles that are required to get an average fuel efficiency of 35.5 mpg by 2016. Environmentalists and democrats hailed it as a wonderful achievement. I agree that it is better than what it would have been, but unfortunately, it fails to deal with the deeper problem of transporting people in a healthier ways. The amount of energy that it takes (…and the greenhouse gases produced) to make, transport, and assemble a car with all of its associated tires, engines, electrical parts, windows, seats, and fluids, that come from manufacturing plants from around the world, is simply enormous. Additionally, the roads, parking lots, bridges, and parking structures divide neighborhoods, wilderness areas, and catch and concentrate toxic runoff.  If we take a moment, and consider that concrete used to construct our transportation infrastructure can weigh up to 150lbs per cubic foot, and the making of concrete produces about 1 ton of CO2 for every ton of concrete made, we can conclude that the 10 yards of concrete that a typical cement truck carries represents 20.25 tons of CO2 being released into the atmosphere. The next logical question is to ask how many cement trucks does it take to build 10 miles of roadway? It is a staggering amount of greenhouse gases being pumped into the atmosphere. Additionally, from a different perspective, the environmental damage caused by capturing, transporting, and refining oil has been recorded in many, many places. Finally, don’t forget about the insurance industry and the aftermarket parts industry that both have toxic energy and material flows as well. To suggest that raising the fuel efficiency of new cars is a major benefit to humanity is simply false. The benefits are just too little.

It is an extremely timid step. It is not even a step in the right direction. We are still burning massive amounts of fossil fuels. Where is the bold leadership in this country? Where is the vision? This same argument can be made for almost every product made. A walk through any discount store will immerse you in a world of labels claiming their “greenness.” Nearly every one of them are doing it simply as a marketing effort to keep up with the deception that their competitors are putting out into the world. Flourescent Light Bulbs are another great example. They all contain mercury, known to cause neuromuscular and organ problems, and they are sold by the millions. Yet, at the same time, we are getting warnings from the EPA about the increased risk of eating fish as a result of their increased mercury levels. Where is all that mercury being harvested from, how is it being processed, and how is it being recycled into natural (or man-made) systems? Flourescent bulbs are definitely a better energy solution, but not necessarily on the correct path because they are not fully integrated into the web of life. Almost non of the products sold today are healthfully participating in the energy and material flows of nature, and continue to sever our relationship with nature as a result.

Finally, I would like to consider the diagram above, reproduced from Bill Reed’s book, “The Integrative Design Guide to Green Buildings.” I will write more about it in the future, but it really shook up my ideas about sustainable design when I first saw it. At the time, I had been a central part of a small LEED designed building, and was intimately familiar with the requirements of such a rating system. I thought I was doing the right thing, and proud of the work, until I understood this diagram. It starts at the bottom, with Conventional Design, which is what nearly all buildings are designed to be. Market pressures compel most owners to design to minimum code standards, because the undereducated assumption is that anything else is going to cost more money. This lowest category has been described as being one step above breaking the law. What most people think of as “Green Buildings” or “High Performance Buildings”, are represented in the next group up. They would likely be those buildings that have achieved some level of LEED certification. They tend to be cleaner, more efficient, and do less damage to the environment, but are still using the same technologies and paradigms as conventionally design buildings. They are eco-efficient, but simply less bad. Above that, is the break-even level of sustainability, where our buildings are inert to their surroundings, neither helping, nor hurting them. And finally, at the top levels of the diagram, there are restorative and regenerative buildings. These designs will actually engage the networks of communities and environments that they sit within in a positive healthy way. Their material and energy flows will become always healthy for the organisms that are in their systems. It is a powerful diagram, and one that is applicable to all fields. I think it is the defining diagram of our time.

Can you imagine an economic system that incents industrial processes, transportation systems, and housing that produce healthy “waste” that can be used and sold as food for another organism or industrial process? It is huge mental shift, but there are inspired people who are working on it.



  1. And just like 2008, the date of my death is both scripted and concrete says:

    There was a very real perception that bi-racial was much worse for the white than it was for the person of color. The liberal culture screamed racism when there is a very reasonable explanation for this reality::::
    In this white punishment known as the United States the person of color has already adopted the disfavors/temptations intended for another race. But by associating/mating with a person of color the white is newly adopting the disfavors of another culture.

    Let me illustrate the power of their technology:::
    The gods create the perception of global warming by beeming heat into (cold out) of the polar icepacks, ultimately causing rising sea levels. As they can listen to your thoughts and affect your behavior so can they the animal kingdom, which is behind the changing migrating patterns of hundreds of millions of birds and animals all at once, changing growth patterns for foliage as well as the changing weathern patterns we all experience.
    Similarly, the gods can alter your percption of food. They can beem sugar out of fruit, flavor out of meat.
    I suspect like the biotechnology issue they use genetic engineering to accomplish the goal of bland produce (and reduced nutrition) to eliminate their culpability, but do not paint with such a broad brush. Rather it occurrs on an individual-by-individual basis. This way they can maintain control::::Conditioning/reinforcement and denial at the same dinner table.
    Realize they can also affect taste, so their options are open. As with the retard, military draft vs. volunteer force and other examples from earlier, expect it boils down to an issue of culpability::If the gods don’t accept blame they don’t have to “make it up to us” and the decay we experience accelerates when you are reincarnated without their assistance in placement or during life.

    The gods placed us all into our own corners of the globe. As such for thousands of years we spent time and reproduced with out own kind.
    This is why mobilty/travel, biracial unions/offspring and partaking of other cultures is a sin::::
    Each has it’s own elements of disfavor, and by experiencing other cultures you are being exposed to these disfavors, which if people may adopt will make their state even worse than prior.
    The United States has been considered a “melting pot” where rejects from around the world were sent when kicked out of their motherland.
    Remember, this concept of cultural diversity is an element of the liberal platform the gods used to promote societal decay, revealed on the map with the “beast” that is the SanFranciscoBayArea and the spread of social deterioration that spread to the rest of the country and eventually to the entire globe.

    The gods are in possession of absolute power and always have had total control over proceedings on Planet Earth using the tools at their disposal to manage and achieve the desired perception and results in society. One of these tools is clone “clone host” fake people.
    As people age the gods bestow wisdom according to their level of favor. All people would achieve this wisdom at some level, and some would change their path in life. Because of the importance of the upper eschelons in Earth’s decay the gods used this tool of clone hosts to ensure nothing changes as would when their “reals” learned::A constant turnover of eager 20 year-old preditors fresh out of high school ensures a fresh new supply of young people eager to “earn”. Ironic it is the youth who ensures Planet Earth’s stagnation, whereas society says something quite opposite.
    Only through a historical event like this Situation is large-scale change possible. It’s not only an issue of the 20 year-olds learning they made a mistake with their choice but also of the gods still being willing to allow this macro change.

    As with some things in this life “less is more”. Sex is one of those things. They used the liberal age to promote casual “free” sex intentionally::Combined with “women’s lib” and their initiation into the “trenches” of the workplace people experineced a mass masculinization of their females.
    The gods use sex as temptation. This is why the most disfavored among us are preoccupied with it. While some may feel being well-endowed is a sign of favor the truth is just the opposite. And often the result is misogyny, a belittling of the favored gender, and stagnation of the people as a whole.
    Less is more. When young women experience passing thoughts which say you’re doing something wrong instead of fighting or dismissing the though you should heed the warning. Sadly in today’s world too many experience prolonged periods of promiscuity in their lives, whereas if married by 15 like throughout human history this disfavor was avoided.

    The gods used Christainity as temptation to repel people away from themselves. The pentagram is charecterized by xtianity as a symbol of Satan but ironically the reality is the opposite:::The god’s holy symbol. Similarly, the penticle, the reverse pentagram, is the real symbol of hatred of the gods. As far as the gods see it if those foolish enough to behave in this manner hate the gods then they should have the real thing, which will cost them in the end.
    Don’t forget::::It is not a house of Jesus.
    Christianity is evil. It is responsible for slavery of Africans. It is responsible for this wicked reject dumping ground known as the United States which was used to destroy the Old World around the globe.
    There is a major difference between how Europe and the rest of the world were inflicted with xtianity:::Push vs. pull strategy. As a result, expect the “1000 years with Jesus on Earth” may be reserved for the Europeans and few others who were forced into this evil religion:::The god’s management of culpability defines the level of compensation everyone receives.
    The god’s primary goal with this Situation was their minimization of culpability arising from inflicting us with the 20th century and/or liberal counter-culture. Everything I have taught is true. Now that this Situation is complete the disfavored have been taught. The gods are no longer/minimally responsible from this point forward, pitiful “reach around” compensation for ruining your Planet Earth, which is what liberalism has done. Their empty promise to me “We’ll make it up to him.” has been met with similar inadequate compensation in your case, and the gods will find a way to wash their hands of this obligation to me as well.
    If they were honest how little they ultimately intended to grant us our sacrifice would have ended long ago, but they used this lie “We’ll make it up to them.” to further our misery, with absolution of obligation on the agenda for the future. I am that clue.
    My experience is obscene. I paid everything. But at least the gods got what they wanted.

    The gods offered Clues about my importance, who I am. They occurr on a weekly, even a DAILY basis. The tip of the iceberg is listed below::
    Air France’s Concorde
    Christa McAuliffe, Concord, NH
    Carnaval’s Costa Concordia
    Concord:::In the “eye of The Beast”
    Downey Savings
    1998:: “He gets 4 years.”, “(His chance is OVER!!)”:::2.1.03 (SS Columbia) & 11.26.03 (Aérospatiale-BAC Concorde).
    My miracle of Ocean Beach, witnessed by MILLIONS on the West Coast
    Diablo’s Mt. Zion:::Slowly being eaten away until one day paradise is gone forever
    Carry That Weight
    Unit 731::TSUSHOGO
    Zastava Koral

    Had I did the right thing and prayed/worked on my problems instead their audience would have been decieved with developments::::
    1. When I got sick, punishment for being PUSHED into my evil, they would have told the disfavored I was being fucked for not doing as I was told.
    2. When I continued and reached the maximum progress the gods would allow in this life they would have killed me and sold it to the disfavored as if I refused to change. This would have effectively eliminated any dissention and/or attempts for the disfavored to change on their own.
    (Both these dates were inevitable::One accomplished, the other scripted into their agenda, and just like 2008 it is a concrete date.)
    Both these developments are good, contrary to appearances. The goal in life is to make as much progress as quickly as possible and be reincaranted, for society is constantly in a state of decay, enhancing temptations, and new things are added which could trip up a young candidate. The addition of HD video games and social media illustrate how new media captures targetted genders.
    As it turned out I instead explained how the gods do business, how they used liberal politics to accelerate the path of deterioration. Also realize how crucial this is, a requirement to the disfavored’s ability to change their lives, because they needed to understand before they could accept they went the wrong way for all these decades.
    Long long ago the gods made the decision to end on Planet Earth. As such they force reincarnation of individuals who are long past Damnation, allowing them to continue decaying Earth at the rapid pace we experience.

    With their “tax and spend” rhetoric the gods have effectively used the Republicans to transfer responsibility for the $16 trillion national debt to the Democrats.
    Ronald Reagan spent the communist block into submission with defense buildup, and in the process increased the debt from $1 trillion in 1980 to $6 trillion when he left office.
    W charged both the Iraq and Afghanistan wars to the national debt, honest numbers to come.
    Recall Clinton ran a surpuls at the end of his Administration. Fueled by low petrolium prices, understand how the god’s other tools were used to create this “revelry cycle”, one which assures people have little motivation to pursue the path and repairing their relationship with the gods:::Contentment never motivated anyone.
    The gods used W to initiate the “Great Recession” with deliberate legislation/regulation changes, allowing the sub-prime fiasco and corporate irresponsibility which led to the multi-trillion dollar stimulous package, pocketted by Republican friends and donors and charged to the National credit card. Expect this wasn’t the first attempt or the beginning of this “reverse positioning” strategy designed to create an enviornment to motivate people. Damned if you do, Damned if you don’t::::With the Democrats you subscribe to social decay via liberlism. Republicans are being used by the gods to bankrupt the United States, motivating people to the point of “desperation prayer” once anarchy presides.

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